TL;DR

Bohn has decades of credibility and a unique product approach, but the blog is almost invisible and extremely thin. Link the blog from the homepage, replace short brand posts with authoritative guides and buyer content, build comparison pages against key competitors, and create hubs for standards, sizing, and “under-your-gear” armor use cases. Publish 2–5 quality posts per week, repurpose video into articles, and review results quarterly. Expect faster wins from rewriting existing posts and shipping bottom-of-funnel “best” and “vs” content.

Here’s the full Content Breakdown on Demon Tweeks, done live on YouTube. You can find all content breakdowns here.

What Bohn Sells and the Competitive Context

• Bohn Body Armor makes lightweight armored base layers, shirts, leggings, and related pieces designed to keep armor correctly positioned under abrasion-resistant outerwear.
• Strong competitors are shaping the online conversation, for example D3O and Pando Moto. They rank for broad gear topics, not just armor, which brings them new riders early in the journey.

The Opportunity

• Rough market scan around “motorcycle armor”, “armored shirt”, and related topics indicates significant monthly demand.
• Bohn’s blog traffic is negligible, so the upside from even a basic content engine is large.
• Realistic lost revenue from absent content is easily in the high six to low seven figures per year when executed well.

Main Problems Seen

• Discoverability: The blog is not linked from the homepage. Crawlers and users cannot find it quickly.
• Thin content: Dozens of very short posts, review snippets, and brand updates. Poor titles, no meta descriptions, no publish dates.
• Brand-first framing: Posts focus on Bohn product names, not rider problems and searcher language.
• Jargon-heavy: Specs like “35 kN” appear without translating impact numbers to human terms riders understand.
• No hub structure: Little internal linking and no pillar pages to organize topics or pass authority.

Quick Wins

1. Link the blog in primary navigation so Google can crawl it and riders can reach it.
2. Rewrite existing posts to meet a quality bar: clear titles, meta descriptions, publish dates, richer copy, internal links, and helpful images with captions.
3. Move to buyer language: “Best armored base layers for hot weather”, “How to keep armor in place under any jacket”, “Sizing tips for armored leggings”, not “CoolAir vs AeroTex”.
4. Add quick-pick product tables near the top with who it is for, pros, cons, and a clear CTA.
5. Translate standards: explain CE Level 1 vs 2 with plain-English scenarios and diagrams, then link to a deep standards explainer.
6. Embed matching videos at the top of relevant posts, and link each video description back to the article for time on page and cross-channel lift.

What Is Working In The Category

• Educational authority beats promos: Competitors win with explainers, buyer guides, diagrams, and clear intros that match search intent.
• Opinionated roundups and comparisons: “Best X for Y”, “A vs B” pages convert because readers are near purchase.
• Storytelling tied to use: Crash-tested case studies, process walkthroughs, and fit demos build trust and shareability.
• Timely mythbusting: Fast responses to viral debates about armor or safety earn links and brand attention.

Pillars Bohn Should Build First

1. Under-your-gear armor
   • Cornerstone: “Motorcycle Armor Base Layers 101”
   • Spokes: commuting, hot weather, ADV, cruiser, women’s fit, tall and short riders, office commuters
2. Standards and safety
   • CE ratings, impact vs abrasion, testing, crash-tested stories, how to pair armor with abrasion-resistant outerwear
3. Fit and sizing
   • How to size shirts and leggings, how to keep armor from shifting, solving common fit problems by body type and riding style
4. Comparisons and bottom-funnel
   • Bohn vs [Competitor], armored leggings vs armored jeans, “best armored base layers for summer”, “best armor for touring”, “best armor for women riders”
5. Beyond armor to rider problems
   • Own key gear questions new riders ask so Bohn is present before they pick specific products

Content Fundamentals That Matter

• SPEAR intro framework for every article: Search intent, Pain points, Expertise, Audience, Rapport. Hook readers in the first 2–3 sentences or they bounce.
• Customer-first voice: Start with the rider’s job to be done, then map features to outcomes.
• Informative visuals: Labeled images, callouts, sizing diagrams, impact charts translated to human terms.
• Rich CTAs and scannability: Quick-pick tables at the top, bolded subheads, bullets, FAQs.
• Internal linking and hubs: Pillar pages that link to children posts and back up to the pillar.
• Cadence: Publish 2–5 quality posts per week. Expect rankings to settle in 3–6 months.
• Repurpose: Turn each flagship post into shorts, carousels, threads, emails, and ad angles.
• Measure and iterate: Quarterly reviews to double down on winners and fix underperformers.

90-Day Plan

Week 1–2

• Link “Blog” in the main nav and footer.
• Choose 3 pillars: Under-your-gear armor, Standards and safety, Fit and sizing.
• Draft a best-practice template with SPEAR intro, quick-pick table, labeled images, internal links, and a short FAQ.

Week 3–6

• Rewrite and expand 10 existing posts to the new template.
• Publish 6 cornerstone guides, 6–10 support posts under each pillar.
• Create a deep CE ratings explainer and link it from all relevant pages.

Week 7–10

• Ship 10–20 comparison and bottom-funnel posts, for example “Bohn vs D3O pads”, “Armored leggings vs riding jeans”, “Best armored base layers for hot weather”.

Week 11–13

• Wire up video to blog and blog to video.
• Build two additional hubs based on early traction, for example “Hot weather riding” or “Women’s protective gear”.
• Review analytics, update briefs, and plan the next 90 days.

Why This Works

You match real search intent, show expertise with standards and sizing, and meet buyers at the moment of decision with clear comparisons. The result is durable search growth, higher time on page, and more riders choosing Bohn for fit-secure, under-your-gear protection.