Here's how Bohn can own the category they pioneering 27 years ago - and what your brand can do to dominate your own niche.

Copy this playbook to 10x conversions: create comparison tables at the top of articles, pair every post with a video, and ship tons of VS pages.

How a niche eyewear brand could turn just 2% of non-brand search into ~$2M with persona guides and 'best/vs' posts.